As part of the Design Consortium, our team developed an updated brand identity for the Newark City Parks Foundation (NCPF), an organization that manages and activates five downtown Newark parks: Lincoln Park, Military Park, Mulberry Commons, Riverfront Park, and Harriet Tubman Square. The project aimed to strengthen NCPF’s visual presence across print, digital, and environmental applications through a unified yet adaptable brand system.

In Spring 2025, Graphic Design students from the Department of Arts, Culture, and Media collaborated with NCPF to reimagine its visual language, drawing inspiration from the city’s parks as shared spaces of gathering, movement, and connection.

The resulting citywide campaign, now visible across banners, calendars, and digital platforms, demonstrates how participatory design education can enhance public life through research-driven storytelling and collaborative practice.